Own, Build & Ship
Taking ideas from zero to production with end-to-end ownership
OPEN TO REMOTE WORK
IMMEDIATE JOIN
I design and scale productexperiences that delivermeasurable outcomesbusiness impact
I design end-to-end AI, B2B, and B2C products, built and scaled in high-growth environments.
Systems That Scale
Designing scalable experiences with clarity and usability.
Big Teams to Lean Setups
Thriving in both structured orgs and fast-moving environments
Case Studies
A curated set of work showcasing how I approach complex problems, design systems, and business impact.
Sixer
Mobile
Retention
Fixing early drop-offs to improve week one retention by 27% and drive ₹55 Cr in trading volume
Improved early retention for Sixer's 1G trading experience by simplifying first-week friction, clarifying wallet and trade outcomes, and strengthening the path from acquisition to repeat trading.
OnboardingRetentionUser ResearchDrop Offs
View Case Study
1 of 5
nRev
AI
Activation
Improving activation through system intelligence and faster time to value
Redesigned onboarding for a GTM AI product to leverage system intelligence, reduce ambiguity, and help users reach value faster.
View Case Study
Zoho
ITSM
Productivity
How we reduced ticket resolution time using AI assistance
Designed an AI-assisted workflow that helped technicians resolve tickets faster through contextual suggestions and automated field updates.
Publishing soon
Impact in Numbers
About Me
I'm drawn to complex product problems that need to feel simple, intuitive, and scalable. I care about bringing clarity to ambiguity, working closely with teams, and building experiences that move both users and the business forward.
Founding Designer to
Head Of Design
Built and scaled the design function at Dream11
Scaled to 5M+ Users
Helped grow Sixer to millions of users
Product, Design & Growth
Owned key user and business touchpoints
Craft & Product Thinking
Balancing visual quality with product impact
Core Expertise
How I Build
Products
From early ambiguity to scale-stage complexity, I focus on clarity, systems, and measurable impact.
Diagnose Gaps
Identify friction across user behavior, product logic, and business metrics.
Define Outcomes
Tie design decisions to measurable product and business impact.
Partner Deeply
Collaborate deeply with product and engineering to balance speed, feasibility, and experience.
Build Systems
Create scalable architecture, not isolated screens.
Validate fast
Iterate through real usage, data, and feedback loops.